We’re Berry Good Partnerships, a modern consultancy helping brands launch, manage, and grow gift card and reward programmes that deliver real results.

With a team of 30 consultants based in London and Dubai, we work with global brands and ambitious businesses to turn gift carding into a growth tool, not just a checkout feature. From strategy and retail partnerships to rewards and platform management, we make gift carding more effective and less corporate.

We’ve supported brands including Pride, Sony, Cadbury, Paramount, and Crayola, helping drive loyalty, engagement, and revenue growth.

The UK gift card market is now worth almost £7 billion and continues to grow as brands invest more in loyalty and retention. Research also shows gift card users typically spend more than their card value and are more likely to return to brands they engage with through rewards.

Whether launching a new platform, managing an existing programme, or building reward-led campaigns, we work on a project or retainer basis. Think of us as your gift card growth partner, strategic when it matters and hands-on where it counts.